Our new and improved 'From-the-Named-Fruit' range of natural orange flavourings.
Orange has been the on-trend flavour for the last few years, and it shows no sign of slowing down. Here at TasteTech, we have always prided ourselves on our excellent orange flavours, but thanks to our new range of From-The-Named-Fruit (FTNF) liquid and powder orange flavourings, they have gotten even better!
Not slowing down
You don’t have to search high and low to see the popularity of orange flavours on supermarket shelves. Over the last few years, orange has been a flavour buzzword across the food industry and is still prominent in new product launches. This article by The Grocer shows that the past 12 months have seen multiple new products using orange flavours, including chocolate bars, biscuits, ice cream, cereal and popcorn.
But if everyone is launching orange flavoured products, how can you stand out in a crowded marketplace?
On-trend but standing out
There is more than one type of orange flavour out there, so being more specific with the flavour profile of your product could be a great way to stand out. If most products use a generic “orange” flavour, then using a mandarin, blood orange, or clementine could be the point of difference you need.
People eat with their eyes, so creating attractive packaging that clearly shows the taste experience a consumer can expect is a sure-fire way to stand out. However, if you don’t use the right ingredients, you may not be able to include a picture of the fruit on the outside of your packaging. From-The-Named-Fruit (FTNF) means that at least 95% of the flavouring has to come from the fruit in question and allows manufacturers to use images of that fruit on their packaging. Not only that but using FTNF flavourings will enable you to list “Natural Flavourings” in ingredients declarations.
Helping you
Our new and improved range of FTNF orange flavourings are all about helping our customers create products that can meet current trends and also stand out from the crowd. We have five distinct flavour profiles available in both liquid and spray dry formats, meaning you can create unique products that attract attention.
Orange flavourings available:
- Orange – peely, zesty, authentic
- Blood orange – juicy, slightly bitter, astringent
- Clementine – sweet, floral, honey-like
- Tangerine – aromatic, tart, strong taste
- Mandarin – rich, floral, juicy
We designed these flavourings to work in a wide range of applications across the food industry, from bakery to nutrition, chewing gum to confectionery and beyond. Here are a few example applications we think they would be perfect for:
- Gummies
- Chocolate
- Cakes/muffins
- Pre-workout drinks
- Protein bars
- Chewing gum
- Chews
- Sweet pastry
- Boiled sweets
- Icing/frosting
Taste test
To help you quickly assess our new range, we have created an orange flavourings box, which includes a pack of flavoured pectin gummies for each flavouring.
For more details on the box or to order one for yourself, get in touch or request a sample.
More on our flavourings
