We supported Anosmia Awareness Day on 27th February. Anosmia is the medical term for the inability to smell, a condition that affects potentially as many as 1 in 20 people, with up to 1 in 5 of us having some degree of smell impairment. This can have a significant impact as our sense of smell plays a vital role in how we experience flavour, emotion and memory, and is central to the enjoyment of food and drink.
This cause is particularly close to our hearts at TasteTech. Our co-founder, Janis Sinton, lost her sense of smell following a virus over 10 years ago, which has shaped our commitment to raising awareness and supporting research in this area. She shared her story on the SmellTaste website for Anosmia Awareness day, here.
We work closely with the charity SmellTaste and have supported initiatives such as the FIT study with the University of Nottingham. FIT (Flavour Intensity Training) is a structured programme that uses carefully designed flavour experiences to help retrain the senses of people who have lost or reduced smell and taste.
As a company working at the heart of flavour and food innovation, we believe it is important to contribute where we can – supporting research, sharing knowledge and helping to improve quality of life for those affected.
By working together as an industry, we can help build greater awareness of anosmia and other smell and taste impairments, and support meaningful progress in this important field.
If you want to find out more, and how you can help, please get in touch with www.smelltaste.org.uk
