With Encapsulated High-Intensity Sweeteners
Many manufacturers use un-encapsulated, high-intensity sweeteners, but these are highly soluble and the impact fades quickly. Bulk sweeteners are predominately used to provide the expected mouthfeel. If this combination of sweeteners results in gum that rarely lasts longer than 10 minutes, could encapsulated high-intensity sweeteners be the answer to longer lasting chewing gum?
TasteTech’s encapsulation technology has been designed to make high-intensity sweeteners less water soluble, meaning they are slowly released as you chew. Our matrix particle uses an insoluble barrier material to protect the particles of sweetener, and can even allow a blend of more than one sweetener in each particle.
Not only this but due to the way that each particle contains multiple pockets of the active material(s) the shearing effect of chewing releases a new burst of flavour with each chew.
This process extends the sweetness by delaying the onset of bitterness from the gum base or other bitter materials in the recipe allowing gum to frequently last longer than 10 minutes.
The Test
For the full details of the study follow the link below to get in touch.
The results
When comparing just the gums with encapsulated and un-encapsulated high-intensity sweeteners the encapsulated sweetener provides a longer chew time. The sweetness levels of the un-encapsulated high-intensity sweeteners show a higher initial impact but no signs of sweetness after ten minutes. However, the encapsulated high-intensity sweeteners last much longer, still showing sweetness after 20 minutes.
These results illustrate that in terms of extending the chew time of gum, encapsulated sweetener is the best option to consistently achieve the desired results.
Extending the chew time of gum is an exceptional way to improve customer satisfaction. Our study shows that encapsulated high-intensity sweeteners reliably extend the chew time beyond 10 minutes, something un-encapsulated high-intensity sweeteners rarely achieve. When combined, the overall effect is even more desirable, providing a consistent flavour profile and a longer lasting chewing gum.
If you have any questions or to read the full study fill out the form below or for more on our sweeteners, head over to our sweetener pages here and here.
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