Protein is no longer a niche market.
TasteTech has years of developing flavours for protein shakes and other nutritional products. We help brands optimise current products and develop exciting new ranges to help them stand out in a crowded marketplace.
High-protein offerings are widely available across the globe, with many big brands producing high-protein versions of their standard range.
But how do we work with customers to ensure they have the best possible solutions?
Understanding the challenges
Every project is different. We might assist in the creation of a flavour range for a new brand. Or we might develop a replacement for a flavouring that the customer is already using. Each project has a completely different goal, so understanding our customers’ needs is paramount to meeting the brief.
Our food technologists and flavour experts will get to know the technical specifications of the final product and how this might affect our development work. One customer may want a whey protein shake that uses standard flavourings to keep the cost low. Another may be developing a range of vegan protein drinks using only natural and kosher ingredients.
Understanding these challenges is key to any project and is always our starting point. Then we move on to the really exciting part of creating and tasting new products!
Working closely
Often, we will be sent a protein base (i.e. the protein blend recipe, sometimes with sweetener already included) and asked to create an appropriately flavoured final product.
A customer might be looking for an alternative or additional supply of strawberry flavours for protein shakes. However, if this is for an existing successful commercial product, we need to ensure that our flavourings make no discernible change to the current flavour profile.
Our team taste the original product and then select a potential strawberry flavour that they believe has the correct tonality. This is mixed with the base at various dosages to find the level that matches the original. The customer then does their own tests before sign off.
However, this is just one example of how the process can work – we tailor the service to meet the needs of our customers. Some want us to suggest new flavours for protein shakes and other products, others want to visit us at our site in Bristol to get a better understanding of how flavourings work, whereas others may want advice on sweetener levels. The point is that we are on hand to help you develop the perfect product! Whether it’s a whey or vegan protein, a CBD product, meal replacement or something else entirely, we have the products, knowledge and technical abilities to help you push ahead in this crowded marketplace.
This process doesn’t just apply to nutrition. We pride ourselves on being an extension of your R&D team, so if you need assistance with your nutrition, bakery, beverage, chewing gum, chocolate or other confectionery products, TasteTech is here to help.
To find out more about how we work with customers, get in touch.
