Improving palatability of nutritional products with high vitamin and mineral content
Our customer was a nutritional product manufacturer producing powdered health supplements. The issue they faced was that the poor taste and odour of the product was affecting consumer acceptance.
The Challenge
Vitamins such as D and C, plus minerals like magnesium and iron, caused bitterness, sourness and metallic aftertaste. Combined in one product, these off-notes made the supplement unappealing to consumers.
The TasteTech Approach
Worked with the NPD team to:
- Analyse flavour issues
- Select effective masking ingredients
- Balance acids & sweeteners
The Solution
- Tailored flavour systems to mask off-notes
- Optimised flavour levels for cost-in-use
- Used natural colours to enhance visual appeal
The Outcome
- Improved taste and aroma
- Increased consumer appeal
- Boosted repeat purchases
